Openbet New Betting Sites

Founded in 1996 and licensed by the United Kingdom Gamling Commission (UKGC), Open Bet has strong roots in the sportsbook industry and continues to exceed expectations for a wealth of prestigious clients.

New Bookmakers (February 2021) & Newest Betting Sites. We list new betting sites and latest bookmakers to be given a licence to operate in the UK sports betting market. Rated with your votes, and only brand new bookies are listed to help you! Here at Punters Lounge we only list trusted new bookmakers. In addition to kicking their adieu date further down the road, OpenBet is providing Loto-Quebec’s online site EspaceJeux with its new mobile portal solution, which launched at the end of 2015.

With an emphasis on flexibility and versatility, Open Bet’s product offering is diverse and vast which has gradually developed over the last couple of decades.

The beauty of Open Bet is the amount of options are available to its clients, with the company offering a number of products including technology to cater for Bet In Play, Pari Mutuel Betting, fixed odds and trading.

However, due to the company’s size and reputation in the industry, clients can choose whether they want a full service, which such as marketing.

White Label Package

Due to its long history in the industry, Open Bet have become experts at understanding what the market really wants, which helps them when it comes to providing white label services for those companies who essentially want a customisable sportsbook building from scratch.

This means that they can consult accordingly on the best trends and what they think would suit a particular brand. In fact, new sportsbooks of the last few years have turned to Open Bet because of this and the fact that they know what customers respond best to.

What gives Open Bet an edge over other software providers is the amount of acclaim that is has had since starting. While they continue to grow, they have also won the EGR Magazine Sportsbook Supplier Award, six times, which further helps to strengthen their grip on the industry.

Breaking Records with Proven Technology

The fact that Open Bet has a highly robust and easy to use platform was highlighted in 2017 when the company broke records with its own sportsbook at the Grand National, where it processed more than two billion bets averaging 68,000 peak bets per minute.

Particularly known for having some of the most notable names in the industry on its books, such as William Hill, Ladbrokes, Paddy Power, Betfair, Open Bet really understands what the customer wants.

Its acquisition of its new digital division; Scientific Games in January, is a measure of how far the company has come.

“Today, Scientific Games moves forward as a leading digital provider of sports betting, iGaming and iLottery technologies, platforms, content, products and services,” said Kevin Sheehan at the time, Scientific Games Chief Executive Officer and President. “As we look to 2018, we are truly excited by the opportunities that this acquisition presents to us.”

With such an important role to play in the future in what is an ever expanding market, Open Bet is focused on bringing more solutions to a wider market place outside of its already well established 20 locations across the world and their recent work with Caeser’s Palace in America suggests exciting plans for the future.

SG Digital chief commercial office Steve Schrier explains how the sports betting industry’s shift to target casual bettors has contributed to OpenBet’s overhaul.

Steve Schrier, as SG Digital’s chief commercial officer, is the man who has to sell the new OpenBet to the industry.

It’s an interesting time to take on a commercial role in the sportsbook sector. In established markets such as the UK, operators are shifting their focus to appeal to a new generation of recreational punters. In the US, the mass market has little knowledge or understanding of sports betting. Therefore, sportsbooks have to appeal to a player base that was something of an afterthought to the majority of operators.

This creates a challenge for suppliers, especially one in OpenBet’s position, looking to repurpose itself as catering to the mass market. The commercial team plays a key role in this, acting as the eyes and ears of SG Digital to give it an idea of what customers are looking for.

“My team is dealing with customers all the time, so we’re gathering feedback and passing this back to the product groups,” Schrier explains. “[Our] customers are driving our product roadmap [to an extent] along with market forces.”

Schrier admits that the sports betting vertical has been largely resistant to change, presenting odds to players in the same format for years. This simply won’t work with new demographics.

“I think the new generation [of potential customers] is looking for a more gamified experience, one that’s more about rewards as that’s certainly their experience in terms of mobile interfaces on a daily basis,” he says. “I think the industry needs to go towards that.”

This, he says, has informed the roll-out of a number of ancillary services to the core OpenBet platform.

“The main part of any player experience is the front end, so we’ve invested a lot in technology to support that,” he says. “Now we can offer the full turnkey solution, or we can also work with other people’s technology.

“This is the thing about offering a full-service solution: one size doesn’t fit all in our industry,” Schrier continues. “You need to differentiate, often in highly competitive and saturated environments, so we have a modularized set-up, which ranges from just giving us your logo and we do the rest, to you picking and choosing bits and pieces that allow you to address different elements of the offering.”

Ultimately, he says, people are looking for choice. As the company powering sportsbook offerings for the brands that offer that choice, it’s down to SG Digital to facilitate that.